InsideIllinois
Advertising in Inside Illinois
Inside Illinois, the official faculty/staff newspaper at the University of Illinois at Urbana-Champaign, is (usually) published on the first and third Thursday of each month (except January). It is a tabloid-size newspaper, with a companion html version online. Advertising only appears in the print version. Note our fall schedule is slightly different this year with three issues in November and one in December.
The publication will be published 16 times during the fall 2012 and spring 2013 semesters, with seven issues scheduled for summer 2013. Our rates remain the same although the frequency discounts have changed, with combined discounts for fall, spring and summer.
Ad space should be reserved 10 days in advance. If space is still available, reservations may be taken until one week prior to the publication date. Ads are due by 4 p.m. one week prior to the publication date (PDF format preferred).
Academic Year 2012-13 (fall 2012, spring & summer 2013)
To download a PDF with the same information on this website, choose the campus or off-campus brochure: Campus Advertising Brochure (pdf) Off-campus Advertising Brochure (pdf)
To reserve space, download this contract and email or fax it to us.
Here's a printable schedule for fall 2012, spring 2013 and summer 2013 (pdf)
PLANNING FOR NEXT YEAR?
Here's a PDF of the schedule, with deadlines, for fall 2013, spring 2014 and summer 2014.
PUBLICATION DATES & DEADLINES
Publication Date |
Reserve By
|
Ad Due 4 p.m. |
|---|---|---|
FALL 2012 |
||
| Sept. 6 | Aug. 27 | Aug. 30 |
| Sept. 20 | Sept. 10 | Sept. 13 |
| Oct. 4 | Sept. 24 | Sept. 27 |
| Oct. 18 | Oct. 8 | Oct. 11 |
| Nov. 1 | Oct. 22 | Oct. 25 |
| Nov. 15 | Nov. 5 | Nov. 8 |
| Nov. 29+ | Nov. 19++ | Nov. 20++ |
| Dec. 13+ | Dec. 3 | Dec. 6 |
SPRING 2013 |
||
| Jan. 17 | Jan. 7 | Jan. 10 |
| Feb. 7 | Jan. 28 | Jan. 31 |
| Feb. 21 | Feb. 11 | Feb. 14 |
| March 7 | Feb. 25 | Feb. 28 |
| March 21 | March 11 | March 14 |
| April 4 | March 25 | March 28 |
| April 18* | April 8 | April 11 |
| May 2 | April 22 | April 25 |
SUMMER 2013 |
||
| May 16 | May 6 | May 9 |
| June 6 | May 28++ | May 30 |
| June 20 | June 10 | June 13 |
| Fri., July 5** | June 24 | June 27 |
| July 18 | July 8 | July 11 |
| Aug. 1 | July 22 | July 25 |
| Aug. 15 | Aug. 5 | Aug. 8 |
| + The final two fall issues do not fall on the usual "first and |
||
CAMPUS Ad Rates (Discounts have changed)
These rates are for units or organizations affiliated with the University of Illinois at Urbana-Champaign. If a person affiliated with the university wishes to place an ad to promote an independent business venture or event, the cost would be calculated using rates for external clients. All rates are net and not commissionable.
Fall 2012, Spring 2013 and Summer 2013 (campus rates per ad)
Please note our basic rate has not changed although the structure for the frequency discounts is based on the entire academic year.
Ad Size |
Only 1 ad |
2 to 8 ads |
Monthly ad (9 ads) |
All spring & fall issues |
|---|---|---|---|---|
| Full+ | $572 | $486 | $458 | $429 | +Full-page ads are not available in the summer so frequency discounts are different than for other ad sizes. |
Ad Size |
Only 1 ad |
2 to11 ads |
Monthly ad (12-22 ads) |
All issues (23X) |
| Half | $319 | $271 | $255 | $239 |
| Quarter | $193 | $164 | $154 | $144 |
| 1/8th | $105 | $89 | $84 | $78 |
Spot color |
$100 additional fee per ad | |||
Process color |
$325 additional fee per ad | |||
1 to 5 inserts |
6X or more |
|||
| 8 1/2 X 11" pre-printed inserts | $450 | $400 | *Must provide 13,000
inserts to printer. Ask for rates for other sizes. |
|
Ad Rates for Non-University
Advertisers
(Discounts have changed!)
These rates
are for businesses or organizations not affiliated with the University of Illinois
at Urbana-Champaign. If a person affiliated with the university wishes to place
an ad to promote an independent business venture or event, the cost
would be calculated using these rates. All rates are net
and not commissionable
Fall 2012, Spring 2013 and Summer 2013 (off-campus rates per ad)
Please note our basic rate has not changed although the structure for the frequency discounts is based on the entire academic year.
Ad Size |
Only one ad |
2 to 8 ads |
Monthly ad ( 9 ads) |
All spring & fall issues |
|---|---|---|---|---|
| Full | $1012 | $860 | $810 | $759 | +Full-page ads are not available in the summer so frequency discounts are different than for other ad sizes. |
Ad Size |
Only one ad |
2 to 11 ads |
Monthly ad ( 12-22 ads) |
All issues (23X) |
| Half | $572 | $486 | $458 | $429 |
| Quarter | $347 | $295 | $277 | $260 |
| 1/8th | $193 | $164 | $154 | $144 |
Spot color |
$100 additional fee per ad | |||
Process color |
$325 additional fee per ad | |||
1 to 5 inserts |
6X or more |
|||
| 8 1/2 X 11" pre-printed inserts | $450 | $400 | ||
*Must provide 13,000
inserts to printer. Ask for rates for other sizes. |
||||
INSIDE ILLINOIS Ad Sizes
Ads must conform to the following sizes. Ads are due by 4 p.m. one week prior to publication. Ads must be submitted electronically (PDF format preferred). Minimum line screen is 85 lpi. Make sure all elements are grayscale for black-and-white ads and CMYK (not RGB) for process color ads. First-time advertisers should submit ads early. Send ads to the editor.
| Ad Size |
Picas (width x height) |
Inches (width x height) |
|
|---|---|---|---|
| A | Full | 61 X 96 | 10 1/8 X 16 |
| B | Half (Vertical) | 30 X 96 | 5 X 16 |
| BB | Half (Horizontal) | 61 X 47p6 | 10 1/8 X 7 7/8 |
| C | Quarter (Vertical) | 30 X 47p6 | 5 X 7 7/8 |
| CC | Quarter (Horizontal) | 61 X 23p3 | 10 1/8 X 3 7/8 |
| DD | 1/8th (Horizontal Only) | 30 X 23p3 | 5 X 3 7/8 |
Who reads Inside Illinois?
Demographic information (Updated June 2012)
Inside Illinois provides a unique opportunity to reach more than 12,000 faculty and staff members and retirees at the University of Illinois at Urbana-Champaign. Distributed twice monthly throughout the year (except January), Inside Illinois is an important resource for UI employees. Inside Illinois will be published 23 times this academic year.
- UI employees on the Urbana-Champaign campus are divided into three employee groups: 4,321 academic professional employees, 4,524 civil service workers and 3,147 faculty members (including postdoctoral research associates).
- The total number of employees on campus is almost equally divided between men (51.2 percent) and women (48.8 percent).
- 86.8 percent are between 31 and 64.
- 76.7 percent live in Champaign County.
- 64.9 percent live in Champaign-Urbana and nearby Mahomet and Savoy.
* Source: June 2011/UI Division of Management Information
What do readers think?
According to an April 2010 reader survey:
- 88 percent of survey respondents said they receive Inside Illinois regularly.
- 72 percent consider Inside Illinois "very important" or "important" in learning what is happening on campus.
- Most "strongly agree" or "agree" that the information is up-to-date (75 percent), overal content is interesting (75 percent), and the layout is easy to read (81 percent).
Advertising Policies
Contracts,
payment
A signed contract is required for all advertisers. We encourage advertisers to submit a completed contract 10 days prior to the issue desired to ensure space. If space is still available, we will accept reservations up until one week prior to the publication date.
University departments, units, programs and organizations
must provide a department C-FOAP number for billing purposes. Off-campus
businesses and organizations must provide an FEIN number or Social
Security number. Prepayment is not generally required at the time
of the request, although the university reserves the right to set
credit limits and/or require prepayment, or hold advertising for nonpayment.
Advertising placement
Space is limited and advertising will be taken on a first-come, first-served
basis. Ads do not run on pages 1, 2 or 3. To guarantee placement on
the back page, a 25 percent additional fee will be charged. Ads with
spot or process color will appear on the center spread or back page.
Advertising appears in the printed version of Inside Illinois only,
not online. Placement of the ad is at the discretion of the editor.
Content guidelines
Inside Illinois reserves the right to revise, reject or cancel,
in whole or in part, any advertising for any reason, including advertisements
that advocate illegal actions, promote activities that are detrimental
or damaging to the UI or its mission, or may be interpreted as defamatory,
an invasion of privacy, fraudulent, obscene or a violation of the law
or university policies and rules. Inside Illinois will not accept advertising
for political candidates or issues, tobacco or alcohol products, or
gambling.
Advertiser responsibility
The advertiser is solely responsible for the accuracy of the content
of advertisements submitted. All ads must be clearly recognizable as
advertisements by design. If not, the editor will label them as such.
Design services
Free basic design services are available for ads placed in Inside
Illinois if text and graphics are provided three weeks prior
to the issue date.
Extensive design or changes to proofs may be assessed extra charges
at $25 per hour, with a minimum charge of one hour.
Cancellation policy
If you need to cancel an advertisement, contact us at
least 7 days prior to the publication date reserved.
For more information
Doris Dahl, editor
507 E. Green St., Room #345
Champaign, IL 61820
MC-428
Phone: 217-333-2895
Fax: 217-244-7124
