The Executive Development Center in the UI's College of Commerce and Business Administration is sponsoring the seminar "Marketing Strategy for High-Technology Products." Scheduled for Champaign-Urbana on May 1 and 2, the seminar features David Gardner and Andrew Jones, both qualified instructors in the area of marketing management and strategy who have practical experience with an academic perspective. The seminar is designed for professionals involved in all aspects of the development of a high technology product - from its conception through the channels of promotion and distribution to the final consumer. Participants learn to understand their product and its market environrnent, determine its ideal position and promotion package and develop a plan to implement this strategy. Gardner, the first head of the UI Office of Business, Innovation and Entrepreneurship, has worked with many organizations to develop and implement appropriate marketing strategies based on the specific needs of their industries. Jones, who has served as director of marketing for several high-technology firms, currently consults with the industry and teaches in the UI's Executive MBA program. Although the program is in its fifth year, this is the first time it will be in Champaign-Urbana. It is co-sponsored the Illinois Technology Center and Busey Bank. For more information, call 333-9961, or e-mail firstname.lastname@example.org.